Write a Clear, Specific Headline
Vague offers get ignored. Instead of 'Great deals on food', write '25% Off All Main Courses This Weekend Only'. Specificity creates trust and urgency.
Pick the Right Discount Type
Percentage discounts work well for fashion and services. Fixed-amount discounts (e.g. £10 off) work better for higher-ticket items. BOGO (Buy One Get One) is ideal for food and retail.
Set a Real Expiry Date
Deals without deadlines get saved and forgotten. A 7–14 day window creates urgency without feeling too pressured.
Use Flash Deals for Maximum Impact
Schedule a 24–48 hour Flash Deal and let your followers know via automatic notifications. The scarcity creates excitement and drives immediate redemptions.
Keep Your Terms Simple
The more conditions on a deal, the less likely customers are to use it. If possible, no minimum spend and no complicated restrictions.
Include a Strong Image
Deals with images get significantly more clicks than text-only listings. Use a real photo of your product or service — nothing beats authenticity.
Track Your Results
After each campaign, check your analytics. Which deals had the highest click-to-redemption rate? Do more of what works.
Respond to Reviews
Customers who leave reviews want to feel heard. A business that engages with feedback builds trust and repeat visits.